{"id":1004,"date":"2025-12-21T05:28:17","date_gmt":"2025-12-21T05:28:17","guid":{"rendered":"https:\/\/www.ikorealestate.eu\/esg\/?p=1004"},"modified":"2025-12-23T03:03:42","modified_gmt":"2025-12-23T03:03:42","slug":"pourquoi-un-promoteur-et-amenageur-immobilier-soutient-il-un-festival","status":"publish","type":"post","link":"https:\/\/www.ikorealestate.eu\/esg\/en\/pourquoi-un-promoteur-et-amenageur-immobilier-soutient-il-un-festival\/","title":{"rendered":"Why does a real estate developer and urban planner support a festival?"},"content":{"rendered":"<h2 data-start=\"212\" data-end=\"295\">IKO Real Estate x Francofolies Esch\/Alzette: Bringing Culture to the Heart of the Community \ud83c\udfb6<\/h2>\n<p class=\"\" data-start=\"297\" data-end=\"661\">At <a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/?utm_term=iko%20real%20estate&amp;utm_campaign=FR_Search_Branding_1.0&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9666182178&amp;hsa_cam=20977077032&amp;hsa_grp=158578795815&amp;hsa_ad=689066430954&amp;hsa_src=g&amp;hsa_tgt=kwd-2191158371918&amp;hsa_kw=iko%20real%20estate&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=20977077032&amp;gbraid=0AAAAABsYfIVnjRcH6kXSnbq0LCXcVCxlA&amp;gclid=Cj0KCQjw_8rBBhCFARIsAJrc9yAKcJbv6pcVthhM837mNI-TBeLdm0_5ZcjYkNuemrCgUZS2JFlpWKsaAtzyEALw_wcB\" target=\"_blank\" rel=\"noopener\">IKO Real Estate<\/a>, we are convinced that a district is not built with stone alone, but also with life, emotion and social connection. Supporting the <a href=\"https:\/\/francofolies.lu\/\" target=\"_blank\" rel=\"noopener\">Francofolies Esch\/Alzette<\/a>Supporting the Francofolies means affirming our commitment to local culture, helping a city come alive, and imagining places where people enjoy living\u2026 and singing.<\/p>\n<h3 data-start=\"668\" data-end=\"739\">\ud83c\udfad Soutien \u00e0 la culture d\u2019Esch-sur-Alzette : un choix fort et engag\u00e9<\/h3>\n<p class=\"\" data-start=\"741\" data-end=\"1124\">The Francofolies are not just a festival: they are a major cultural event in Luxembourg, transforming <a href=\"https:\/\/esch.lu\/\" target=\"_blank\" rel=\"noopener\">Esch-sur-Alzette<\/a> Esch-sur-Alzette into a vibrant stage for three days. Thousands of festivalgoers, a line-up combining international stars and local artists, a festive and inclusive atmosphere\u2026 all the ingredients come together<strong>.<\/strong><\/p>\n<h4 data-start=\"1126\" data-end=\"1307\">\ud83d\udc49 IKO Real Estate is part of a strong cultural momentum in Esch, the city that is home to our Rout L\u00ebns district. <a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/quartier\/rout-lens\/le-quartier\/\" target=\"_blank\" rel=\"noopener\">Rout L\u00ebns<\/a>.<\/h4>\n<h3 data-start=\"1314\" data-end=\"1383\">An urban player on stage? Not quite\u2026 but almost!<\/h3>\n<p class=\"\" data-start=\"1385\" data-end=\"1676\">As a committed real estate developer and urban planner, IKO Real Estate designs sustainable districts built to last and bring people together. Culture is an essential driver of social connection, attractiveness and quality of life. It gives meaning to urban planning, beyond architecture alone.<\/p>\n<h4 data-start=\"1678\" data-end=\"1748\">By supporting the Francofolies, we reaffirm our commitment to:<\/h4>\n<ul>\n<li data-start=\"1752\" data-end=\"1822\">Actively contribute to the cultural momentum of Esch-sur-Alzette<\/li>\n<li data-start=\"1825\" data-end=\"1896\">Foster a vibrant community around culture and urban innovation<\/li>\n<li data-start=\"1899\" data-end=\"1971\">Integrate culture into our vision of a vibrant and human city<\/li>\n<\/ul>\n<h4 data-start=\"1973\" data-end=\"2055\">\ud83d\udc49 For us, building a district also means shaping its identity.<\/h4>\n<h3 data-start=\"2062\" data-end=\"2124\">\ud83d\udca5 A Positive and Tangible Momentum for Esch-sur-Alzette<\/h3>\n<h4 data-start=\"2126\" data-end=\"2221\">The Francofolies actively contribute to enhancing the profile and appeal of Esch-sur-Alzette:<\/h4>\n<p class=\"\" data-start=\"102\" data-end=\"266\">\ud83d\udccd The festival attracts a wide audience from Luxembourg and the neighbouring regions, strengthening Esch\u2019s image as a cultural hub in transformation.<\/p>\n<p class=\"\" data-start=\"268\" data-end=\"364\">\ud83d\udccd An inclusive pricing policy makes the festival accessible to a wide range of audiences:<br data-start=\"223\" data-end=\"226\" \/>\ud83d\udccd An inclusive pricing policy makes the festival accessible to a wide range of audiences:<\/p>\n<h4 data-start=\"268\" data-end=\"364\">\ud83d\udc49 More information on ticketing for the Francofolies <a href=\"https:\/\/francofolies.lu\/billetterie\/\" target=\"_blank\" rel=\"noopener\">francofolies.lu<\/a><\/h4>\n<p class=\"\" data-start=\"642\" data-end=\"832\">\ud83d\udccd Residents of Esch rediscover their city in a festive and collective atmosphere, strengthening their sense of belonging and openness to new ways of living together.<\/p>\n<h3>Summer Rout L\u00ebns in Esch-sur-Alzette by IKO<\/h3>\n<p>\u00c0 l\u2019\u00e9t\u00e9 2022, IKO Real Estate a lanc\u00e9 la premi\u00e8re \u00e9dition du <a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/news\/summer-rout-lens\/\" target=\"_blank\" rel=\"noopener\">Summer Rout L\u00ebns<\/a>, un \u00e9v\u00e9nement estival et culturel au c\u0153ur du quartier, \u00e0 Esch-sur-Alzette, sur le site des Terres-Rouges. Du 16 juillet au 11 septembre, une terrasse \u00e9ph\u00e9m\u00e8re a anim\u00e9 le quartier avec des DJ sets, ap\u00e9ros, espaces de coworking, jeux sportifs, ateliers cr\u00e9atifs et forums citoyens. Ce lieu de vie au pied de deux b\u00e2timents patrimoniaux a donn\u00e9 un avant-go\u00fbt concret de l\u2019esprit du futur quartier, m\u00ealant urbanisme participatif, culture locale et convivialit\u00e9 transfrontali\u00e8re. \ud83c\udf89<\/p>\n<h3 data-start=\"3334\" data-end=\"3406\">Une immersion totale : quand l\u2019immobilier rencontre la musique \ud83d\udcf8\ud83c\udfaa\ud83d\udc22<\/h3>\n<h4 data-start=\"411\" data-end=\"484\"><strong data-start=\"411\" data-end=\"484\">Que vous r\u00e9serve IKO Real Estate aux Francofolies Esch\/Alzette 2025 ?<\/strong><\/h4>\n<p>\ud83c\udfaa <strong>Tipis<\/strong> sont install\u00e9s dans notre incontournable chill zone, pour se d\u00e9tendre, discuter ou se reposer \u00e0 l\u2019ombre. Cette pause bien-\u00eatre au c\u0153ur de l\u2019effervescence du festival est mise en place avec notre partenaire <a href=\"https:\/\/d-co.lu\/\" target=\"_blank\" rel=\"noopener\">D-Co<\/a>.<\/p>\n<p>\ud83d\udcf8 <strong>Photomatons<\/strong> sur mesure con\u00e7u avec <a href=\"https:\/\/cheeesebox.com\/\" target=\"_blank\" rel=\"noopener\">Cheesebox<\/a>, pour capturer vos meilleurs souvenirs. Chaque invit\u00e9 peut utiliser soit le photobooth sur place, soit son propre smartphone, ce qui permet de varier les angles et repartir avec une photo imprim\u00e9e instantan\u00e9ment.<\/p>\n<p>\ud83d\udc22 <strong>Turtles<\/strong>, v\u00e9hicules \u00e0 mobilit\u00e9 douce, \u00e9cologiques et design, fournis par <a href=\"https:\/\/goturtle.fr\/\" target=\"_blank\" rel=\"noopener\">Turtle<\/a> (Paris). Ludiques et accessibles, ils sont pens\u00e9s pour tous, y compris les personnes \u00e0 mobilit\u00e9 r\u00e9duite, et vous accompagnent dans la mont\u00e9e du Gaalgebierg\u2026 en musique ! C\u2019est leur 3\u1d49 \u00e9dition cons\u00e9cutive au festival.<\/p>\n<p data-start=\"90\" data-end=\"535\">\ud83d\udc5c <strong>Tote bag<\/strong> en \u00e9dition limit\u00e9e, illustr\u00e9 par l\u2019artiste <a href=\"https:\/\/www.cosmoillustrator.fr\/gallery\" target=\"_blank\" rel=\"noopener\">Cosmo<\/a>, qui signe \u00e9galement le design du t-shirt exclusif <a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/quartier\/rout-lens\/le-quartier\/\" target=\"_blank\" rel=\"noopener\">Rout L\u00ebns<\/a> by <a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/\" target=\"_blank\" rel=\"noopener\">IKO<\/a> x <a href=\"https:\/\/francofolies.lu\/\" target=\"_blank\" rel=\"noopener\">Francofolies Esch\/Alzette<\/a>. Con\u00e7u et fabriqu\u00e9 en collaboration avec <a href=\"https:\/\/merchery.co\/\" target=\"_blank\" rel=\"noopener\">Merschy<\/a> et <a href=\"https:\/\/www.facebook.com\/bcdesignbelgique\/\" target=\"_blank\" rel=\"noopener\">BC Design<\/a>, ce tote bag est offert \u00e0 chaque invit\u00e9 et contient le t-shirt (\u00e9galement disponible en pr\u00e9commande pour les VIP), un set de crayons de couleur, ainsi que le cahier d\u2019activit\u00e9s \u00ab Les nouvelles aventures de Roudy \u00e0 Rout L\u00ebns \u00bb.<\/p>\n<p data-start=\"537\" data-end=\"1028\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83d\udcd8 <strong>Ce cahier<\/strong>, destin\u00e9 aux enfants de 8 ans, est un support ludique et p\u00e9dagogique qui invite les plus jeunes \u00e0 explorer le pass\u00e9, le pr\u00e9sent et l\u2019avenir du quartier Rout L\u00ebns. Le personnage de Roudy a \u00e9t\u00e9 illustr\u00e9 par l\u2019artiste <a href=\"https:\/\/linktr.ee\/organe_k\" target=\"_blank\" rel=\"noopener\">Orange K<\/a>, et le cahier est enrichi en r\u00e9alit\u00e9 augment\u00e9e gr\u00e2ce \u00e0 <a href=\"https:\/\/virtual-rangers.com\/\" target=\"_blank\" rel=\"noopener\">Virtual Rangers<\/a>. Il s\u2019inscrit dans une d\u00e9marche solidaire : pour chaque exemplaire diffus\u00e9, IKO Real Estate soutient l\u2019association <a href=\"https:\/\/roudysworld.com\/\" target=\"_blank\" rel=\"noopener\">Roudy\u2019s World<\/a>, qui \u0153uvre pour le bien-\u00eatre des enfants hospitalis\u00e9s.<\/p>\n<h4 data-start=\"2149\" data-end=\"2303\">\ud83d\udc49 <strong data-start=\"2152\" data-end=\"2202\">IKO ne se contente pas de soutenir l\u2019\u00e9v\u00e9nement<\/strong> : nous y participons pleinement, en y apportant notre vision de la ville et de l\u2019exp\u00e9rience humaine.<\/h4>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10731\" src=\"https:\/\/cdn.ikorealestate.eu\/uploads\/2025\/05\/Image-17-150x150.jpeg\" alt=\"\" width=\"214\" height=\"214\" \/> <img decoding=\"async\" class=\"alignnone wp-image-10735\" src=\"https:\/\/cdn.ikorealestate.eu\/uploads\/2025\/05\/Image-14-150x150.jpeg\" alt=\"\" width=\"214\" height=\"214\" \/> <img decoding=\"async\" class=\"alignnone wp-image-10737\" src=\"https:\/\/cdn.ikorealestate.eu\/uploads\/2025\/05\/1000037137-150x150.jpg\" alt=\"\" width=\"215\" height=\"215\" \/><\/p>\n<h3 data-start=\"4464\" data-end=\"4495\">\ud83c\udfa4 Les grands noms sur sc\u00e8ne<\/h3>\n<h4 data-start=\"4497\" data-end=\"4574\">L\u2019\u00e9dition 2025 promet des moments inoubliables avec une programmation riche :<\/h4>\n<ul>\n<li><em>\ud83c\udf1f Timmy Trumpet<\/em><\/li>\n<li>\ud83c\udf1f<em>\u00a0Bigflo &amp; Oli<\/em><\/li>\n<li>\ud83c\udf1f<em>\u00a0Soprano<\/em><\/li>\n<li>\ud83c\udf1f<em>\u00a0Hamza<\/em><\/li>\n<li>\ud83c\udf1f\u00a0Julien Dor\u00e9<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4655\" data-end=\"4854\">\u2026 sans oublier les artistes de la sc\u00e8ne locale : Tali, Maryana, Dori, Oke, Maehlia et Sixo, qui feront briller le territoire d\u2019Esch-sur-Alzette.<\/p>\n<h3 data-start=\"161\" data-end=\"199\">\ud83c\udfa5 Envie de vivre l\u2019exp\u00e9rience ? \ud83c\udf1e<\/h3>\n<h4 data-start=\"352\" data-end=\"420\">\ud83d\udcc5 <strong data-start=\"355\" data-end=\"420\">Rendez-vous du 6 au 8 juin 2025 aux <a href=\"https:\/\/francofolies.lu\/\" target=\"_blank\" rel=\"noopener\">Francofolies Esch\/Alzette<\/a><\/strong><\/h4>\n<p class=\"\" data-start=\"422\" data-end=\"649\"><a href=\"https:\/\/www.ikorealestate.eu\/esg\/en\/fr\/?utm_term=iko%20real%20estate&amp;utm_campaign=FR_Search_Branding_1.0&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9666182178&amp;hsa_cam=20977077032&amp;hsa_grp=158578795815&amp;hsa_ad=689066430954&amp;hsa_src=g&amp;hsa_tgt=kwd-2191158371918&amp;hsa_kw=iko%20real%20estate&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=20977077032&amp;gbraid=0AAAAABsYfIVnjRcH6kXSnbq0LCXcVCxlA&amp;gclid=Cj0KCQjw_8rBBhCFARIsAJrc9yAKcJbv6pcVthhM837mNI-TBeLdm0_5ZcjYkNuemrCgUZS2JFlpWKsaAtzyEALw_wcB\" target=\"_blank\" rel=\"noopener\"><strong>IKO Real Estate<\/strong><\/a> y sera \u00e0 nouveau, pour faire vibrer la ville avec vous !<br data-start=\"241\" data-end=\"244\" \/>\ud83d\udcf8 Rejoignez-nous dans les tipis, prenez la pose au photobooth, grimpez \u00e0 bord d\u2019un turtle\u2026 ou repartez avec un tote bag illustr\u00e9 en \u00e9dition limit\u00e9e.<br data-start=\"396\" data-end=\"399\" \/>\ud83c\udfb6 Parce que la culture se vit\u2026 et qu\u2019elle commence ici.<\/p>\n<h4 data-start=\"201\" data-end=\"350\">Revivez les meilleurs moments de l\u2019\u00e9dition 2024 avec notre aftermovie !<br data-start=\"272\" data-end=\"275\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=JqlHjczrRvU\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 D\u00e9couvrez l\u2019aftermovie des Francofolies 2024<\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>IKO Real Estate x Francofolies Esch\/Alzette : la culture au c\u0153ur du territoire \ud83c\udfb6 Chez IKO Real Estate, nous sommes convaincus qu\u2019un quartier ne se construit pas seulement avec de la pierre, mais aussi avec de la vie, des \u00e9motions et du lien social. Soutenir les Francofolies Esch\/Alzette, c\u2019est affirmer notre engagement pour la culture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/posts\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":1,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/posts\/1004\/revisions\/1005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ikorealestate.eu\/esg\/en\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}