Roudy's Booklet: The Adventures of Roudy in Rout Lëns!
A fun, immersive, and community-minded activity booklet to explore the Rout Lëns neighborhood in Esch-sur-Alzette in a whole new way 🦁
Coloring, learning, wondering, sharing, that’s the spirit of Roudy’s New Adventures in Rout Lëns. Designed for children aged 7 and up, this bilingual activity booklet (Luxembourgish and French) invites young adventurers to explore Rout Lëns while discovering the treasures of this innovative neighborhood in Esch-sur-Alzette.
📒Inside this booklet, you’ll find:
- Coloring pages that come to life through augmented reality on your smartphone
- Riddles about the industrial history of Rout Lëns
- Observation games featuring historic buildings
- Missions about biodiversity and eco-friendly habits in this sustainable district
- A treasure hunt to find six symbolic items
- A secret code to unlock a heartwarming treasure!
An immersive augmented reality experience
A first in Luxembourg, this booklet offers a unique experience: children draw, color… and then watch their creations come to life before their eyes thanks to augmented reality.
Each drawing turns into an animated scene when scanned with a smartphone. It’s a fun and educational way to explore the area while sparking imagination.
And at the end? A mysterious chest to unlock with a secret code, leading to a hidden page where kids can drop a virtual coin into the Roudy’s World piggy bank, a charity that supports hospitalized children.
Key distribution locations
Roudy’s booklet has been widely distributed during major events and in strategic locations across Luxembourg:
- IKO Real Estate in Howald: available at our offices
- Francofolies Esch/Alzette: 260 tote bags containing the booklet were handed out backstage, in addition to distribution in the Mini-Folies area
- Cloche d’Or Shopping Center: an animation stand featuring the Roudy mascot allowed the booklet to be distributed to 9 classes of 25 students
- Family Day at Schroeder: 100 copies were distributed
- Luxembourg Hockey Club: 50 booklets handed out during a tournament
- Bloc X: 600 copies distributed throughout the month of July
- Pharmacy network: over 100 pharmacies across the country will take part in the booklet’s distribution
👉 A strong field presence to reach families, schoolchildren, and residents of Esch-sur-Alzette and beyond.
📍 An interactive map of distribution points is available on our dedicated Roudy page, and is regularly updated to help you find the location nearest to you.
The activity booklet: a tool for learning and civic engagement
Designed as a fun and educational journey, the booklet tackles key themes:
- The industrial history of Esch-sur-Alzette
- The ecological restoration of former industrial sites
- Sustainable and accessible housing
- Intergenerational connections and community solidarity
👉 Download your free copy from the IKO Real Estate website, or print it at home for a family-friendly adventure!
A collective project rooted in local commitment
Created with dedicated partners, this booklet blends creativity, technology, and human values.
- Roudy’s World is a solidarity-driven Luxembourg initiative developed by Virtual Rangers. Through virtual reality, Roudy accompanies hospitalized children on immersive adventures that reduce stress and anxiety during medical care. The project is already active in several hospitals across the country, including CHL.
- Organe K, a Franco-German illustrator and street artist, designed the booklet’s visual universe. Inspired by childhood and daily life, her expressive, colorful, and inclusive style adds a human and magical touch, perfectly echoing the project’s values of imagination, transmission, and solidarity.
- Virtual Rangers, a pioneering Luxembourg-based studio in augmented and virtual reality, designed the interactive experience. As a committed actor in educational innovation, it develops immersive solutions for health, culture, real estate, and learning — including Roudy’s World, IKO AR, and augmented heritage tours.
Roudy’s World: Support a great cause!
Beyond the fun, the booklet invites a kind gesture. By scanning the final QR code, each child can drop a virtual coin into the Roudy’s World piggy bank via a hidden page.
And you too can take it further:
👉 Make a donation to the association to help create new immersive virtual reality adventures for hospitalized children in Luxembourg.
Every contribution helps more children escape, dream, and better cope with their treatments.
A collective project in service of Luxembourg’s youth
🎥 Luxembourg influencer @lazyperfectionistmom created a reel dedicated to the campaign, which she also shared on her second account @momluxembourg, amplifying its reach among local families.
👉 Check out her reel for a glimpse into the campaign world!
👉 Are you a cultural organization or hosting a family-friendly event? Contact IKO Real Estate to receive booklets for distribution.
